The FLO Brand
As we approach the 100th Anniversary of the Florence Regional Airport (FLO), we have decided to focus our efforts on growth, both for the benefit of the airport but also its hometown. Along with this new focus and our subsequent goal of becoming an economic driver for the region, will come new ideas and new ways of doing things.
To signify these changes in thinking and acting—and to present a coordinated impression of FLO—we chose this opportunity to create a new, unified, and consistent brand identity. As we implement our new “look,” we have an opportunity to capture fresh consumer awareness, and reward that new attention with an airport changing to better serve those consumers and their neighbors.
FLO Logo
FLO is both our airport’s IATA code and a long-used nickname for Florence, so we decided to use this familiar term to create a bold, modern and forward-looking logo. With slightly softened corners flowing together like runways and taxiways, it features a triangular, silver shape separating itself at the upper left corner, literally illustrating an aircraft taking off from FLO. Our primary color palette consists of blue, silver, black and white, representing the sky, aircraft, runways and clouds.
FLO Brand Design Guide
To build the Florence Regional Airport brand effectively, we must ensure that our brand identity is consistently presented at every touchpoint. To this end, we have created a brand design guide in which you will find the elements and usage guidelines necessary to articulate the new Florence Regional Airport brand identity. They include our logo, colors, type, themes, words and imagery: the key brand building blocks that help tell our story and positively shape people’s perceptions.